ESPN Ban Chief Wahoo

By Jacqueline Keeler – teleSUR – April 8, 2016

On Thursday morning, Bomani Jones, co-host of ESPN’s “Highly Questionable,” was asked to cover up his Cleveland “Caucasians” T-shirt he wore on another ESPN show “Mike and Mike.”

It’s hard to imagine the sports channel asking a guest to cover up a Cleveland Indians T-shirt featuring Chief Wahoo isn’t it? I mean, has that ever happened?

Twitter was filled with tweets from outraged white and even Black viewers. They were quick to jump on the idea that caricaturing white people — even to make a point, is wrong. One tweeted, “Oh and it couldn’t be more obvious you hate white people #racist.”

And that begs the question, if it’s so obvious that being turned into a mascot is wrong when it’s a white person being caricatured and stereotyped (and let’s face it, the Chief Wahoo mascot is far more grotesque than the one featured on “‘Caucasians” T-shirt) how is it Native people are still not being heard on this issue? Even after 50 years of protests?

I wrote two years ago this month a piece for Salon.com called “My life as a Cleveland Indian: The enduring disgrace of racist sports mascots” in response to the viral photo that showed a Cleveland fan in Chief Wahoo redface attempting to shake hands with a Native American protester, Rob Roche. This week, the fan, Pedro Rodriguez, returned to re-enact the picture. It was hailed as progress because this time, he came without the redface and headdress, but he still had on the shirt decorated with that smiling face of racism, Chief Wahoo.

I am, myself, a Cleveland American Indian. I was born there, the child of Relocation, a program that was a component of the Termination Act passed by Congress in 1956 to terminate tribes and relocate our people to urban centers. My parents were part of a generation of young people “went on Relocation” to go to college and find jobs not in cities that had relocation centers all over the country, Cleveland was one such city.

When my parents arrived in the 1960s, there was in Cleveland, a burgeoning Native community of some 20,000 young people from Alaska to Maine. It was from this youthful community (most were college-aged or just married) that the first protests against Chief Wahoo emerged in the late 1960s.

So this is not a new issue, not for me or my family. In fact, in 2014 my children and I, joined by members the Portland Native American community, protested at Nike World Headquarters in Beaverton, Oregon for their selling Chief Wahoo apparel. Nike responded in a press release where the company claimed that it’s powerless to stop selling Chief Wahoo because they were bound by their MLB contracts.

In this statement, Nike said, “Nike has a contractual partnership with Major League Baseball as the licensing agent for MLB team-approved marks. Each MLB team is responsible for choosing their team logos and marks and we understand that the Cleveland Indians are engaging their fans and the local community in conversation concerning their logo.”

I responded writing in response, “we feel Nike’s argument makes no sense because the logical conclusion to it is that they would sell any derogatory mascot if asked to do so — no matter how badly it reflects upon their brand. Are they really saying that if a community and a team agreed they would sell apparel with a Sambo mascot? We feel that there is a moral imperative and that since the American Indian community in Cleveland has been outspoken on the issue of Chief Wahoo for 45 years the opinions of the community have been ignored and no meaningful dialogue has occurred.”

In both Nike and ESPN’s case a double standard exists between Chief Wahoo and how other Americans of other race, creed and ethnicity are treated. I applaud Bomani Jones for taking a stand on this and not covering up his shirt. A shirt created by Shelf Life Clothing to point out the racism the Cleveland mascot promotes.

I also applaud the Cleveland City Council and leaders like Councilman Zack Reed who are taking steps to ban Chief Wahoo from the city of my birth. On Monday, opening day for the Cleveland MLB team, the city council passed an ordinance which will result in the removal of banners that feature Chief Wahoo from all downtown utility poles.

When I spoke to Reed, he compared Chief Wahoo to the Confederate flag and said that no amount of racism is acceptable to represent the city.

“You can’t scale back racism. It is what it is,” he said. “If you look up there at those banners downtown you can see Chief Wahoo and we want it gone whether big or small, we want it gone.”

I hope ESPN decides they want Chief Wahoo gone, too. No amount of racism is acceptable. And that goes for Nike, too.